Nigella Lawson's daring dresses send designer's website into 'meltdown'

         

SHE was left 'mortified' when she realised she'd been showing off too much décolletage on US television, but Nigella Lawson's latest looks have done one designer a huge favour.

London-based brand, Diva Catwalk, suffered a 'meltdown' on their website this week after the pretty brunette wore two of their frocks in the States.

First of all, Nigella stepped out wearing the figure-hugging £135 red ‘Catherine’ dress as she promoted US cookery show The Taste, and then she wore another one of their garments on an episode of the programme.

A spokeswoman Diva Catwalk told The Mail on Sunday: "We are only a small firm but Nigella has been a fan for years. We don’t know how she first heard of us but she’s been wearing our designs for a couple of years now.

"Last year she wore our Midhurst dress on The Taste and the response was so overwhelming that our website crashed. She only has to wear a dress once for there to be a deluge in orders. We call it the Nigella factor."

They continued: "This week we were inundated with calls and internet orders when she wore the Catherine dress, which sold out immediately. Our phone lines and internet have gone into meltdown.

"It’s amazing how Nigella promotes British design. We could not be more thrilled. We are only a small company but when Nigella wears our dresses the world notices and we sell out. We are incredibly grateful to her for her support."

However, Nigella may have looked stunning in the garments but she admitted she was left red-faced when she watched the first episode of the ABC show back.

Sitting at the panel wearing the low-cut pale blue £115 ‘Opal’ dress, the mother-of-two certainly showed off plenty of cleavage.

Taking to Twitter after the show, the Domestic Goddess wrote: "I had no idea quite so much décolletage was on display; mortified. On top of everything else."

But Nigella should feel chuffed, because although other celebrities such as Carol Vorderman and Olympian Denise Lewis are fans of the brand, the firm’s spokeswoman admitted: "Only Nigella gets the phone ringing off the hook.

"It’s because she always looks so amazing and our dresses flatter her in all the right places."